ABF Head of Marketing


ABF Head of Marketing

The Management Committee is delighted to announce that Peter Cox has agreed to take on the role of Head of Marketing for the ABF commencing 1 November 2017.

We want to express our sincere gratitude to Sandra Mulcahy who is stepping down from the marketing role after 6 years .

As well as being a keen bridge payer, Peter is the leading independent economist, financial analyst, strategist and speaker on the media industry in Australia, and brings exceptional insights and knowledge of media economics, marketing, programming, finance and strategy. He will be a great addition to the ABF team and we look forward to working with him to update our marketing strategy and drive forward the marketing of bridge in Australia.

Peter would be pleased to hear thoughts and suggestions on the marketing of bridge in Australia from players and officials by:

Email                      marketing@abf.com.au

Phone or SMS        0413676326

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