Home > Marketing > ABF Marketing Plan

ABF Marketing Plan

Mission Statement

The Australian Bridge Federation’s Marketing Stream is responsible for pursuing National marketing strategies and initiatives and for supporting affiliates in their marketing endeavours.


  1. Increase the number of
    1. players registered with the ABF Masterpoints Centre; and
    2. ABF affiliated clubs in Australia.
  2. Enhance the exposure and profile of bridge to the Australian community
  3. Increase the playing frequency of members of ABF affiliated clubs.
  4. Increase in the number of players competing in ABF and ABF licensed events by 2017.


PDF File ABF Marketing Stream Plan 2014-17