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ABF National Marketing Coordinator

The ABF Management Committee appointed Sandra Mulcahy as the ABF National Marketing Coordinator effective from 1 January 2011. This position will work closely with the Marketing Liaison Officer (the principal liaison between the ABF and its various sub-committees) and will be Secretariat for the Marketing Sub-Committee.

The main responsibilities and duties of the position include:

  • monitoring the use of ABF Marketing Grants allocated annually to the States and Territories
  • managing the development and delivery of specific marketing campaigns
  • promotion and marketing of the ABF in the wider community
  • promotion of ABF events; and
  • supporting or producing development and educational programs, lessons, material, publications or other aids designed to encourage participation in the game.

The ABF National Marketing Coordinator can be contacted at or on 0417 920 816.

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