Marketing | Sub-Committee | Coordinator | Plans and Strategies | Marketing Tips | Research | Promotion | Membership Benefits

Promotion of Bridge

Activities

  1. Radio interview on Adelaide's Amanda Blair show on 5AA
    March 2011. This interview with Gary Deaton, Club Manager, SA Bridge Association, generated 20 new members for the SA Bridge Club.

  2. May 2011 - Channel 7, South-East Queensland (Program "The Great South East")
    http://www.youtube.com/watch?v=MSYLa6Avrus

    A related link:
    http://www.greatsoutheast.com.au/gsec2cqw/story.asp?weekID=818&storyID=3833

  3. July 2011 - Jewish News
  4. July 2011 - A suburban newspaper - Melbourne
  5. August 2011 - a local newspaper article - Moonee Ponds, Melbourne
  6. Radio Adelaide (Adelaide Uni) - 29 August 2011 - Barbara Travis interviewed by Tim Brunero
  7. Manly Daily newspaper - 1 September 2011 Story about the Peninsula Bridge Club.
  8. September 2011 - Pakenham-Berwick Gazette (Vic)  Example of results in community paper
  9. September 2011 - Seniors Newspaper (Victoria)
  10. The Canberra Times Magazine - December 2011 An article about the upcoming Summer Festival of Bridge.
  11. January 2012 - Australia Day Awards to WA club
  12. The Gold Coast Bulletin, 29 February 2012 An article about the Gold Coast Congress.
  13. March 2012 - Make-A-Wish website features article about partnership arrangement with ABF
  14. April 2012 - Bridge in Australia An article which appeared in French magazine "Jouer Bridge"
       English Translation (with thanks to David Cohen for the translation.)  The handbook mentioned in the article was written by our Marketing Officer, Sandra Mulcahy.
  15. May 2012 Bridge Magazine - An article which appeared in UK Bridge Magazine
  16. May 2012 - An article in "Toowoomba Mail" about a Bridge-for-Brains event
  17. May 2012 ACBL Magazine - Ron Klinger gains an honourable mention in the ACBL Magazine
  18. Quest Newspaper, Brisbane, June 12 - an article about bridge lessons during school holidays
  19. June 30 2012 Bridge topics.com - Gold Coast congress mentioned in interview with Giorgio Duboin
  20. July 2012 - ABC TV coverage of the Territory Gold Festival in Darwin
  21. July 2012 - Interview on ABC Radio in Darwin - Julia Hoffman
  22. Oct 2012 - Article in WA Australian Newspaper re Seniors' Week (page 2)
  23. Nov 12 WA Post - Article on Inaugural SuperVets competition
  24. Jan 13 Manly Daily Page 10 - Article on Northern Suburbs Inter Club Competition

Materials

These are provided as examples for use by our clubs. If changes are required such as State/contacts, numbers/graphics etc please contact and I will try to tailor something to suit your circumstances.

  1. Promotional flyer for seniors week (2011)
  2. Promotional flyer for a "High Tea" event in Brisbane
  3. Letter Box Drop Example
  4. NSWBA flyer
  5. Gift Certificate
  6. VBA flyer

Partnerships

1. Make-A-Wish® Australia

The ABF is delighted to announce that from April 2012 we have become a proud supporter of Make-A-Wish® Australia and their mission to grant wishes to children with life-threatening medical conditions; bringing hope, strength and joy at a time when needed most. We would like to acknowledge our organisation's likeminded commitment to caring for the health and wellbeing of Australians. Together, we can promote a more supportive community spirit.

About Make-A-Wish

  • Over 7,000 wishes have been granted to children with life-threatening medical conditions since their inception in Australia 27 years ago.
  • In 2012 Make-A-Wish® Australia aims to make wishes come true for hundreds of children living with life-threatening medical conditions.
  • Their services are directed to children between the ages of three and 18 who live with a life-threatening medical condition.
  • Children with life-threatening illnesses who are under three years of age receive a 'Wish Hamper' made up of a selection of fun, age-appropriate toys. Once they are three, they are able to apply for a wish.
  • Once a child is eligible, local Make-A-Wish volunteers visit the family and ask the child to reach into their imagination and think of their one cherished wish.
  • Make-A-Wish's ultimate vision is for every child in Australia diagnosed with a life-threatening illness to have the opportunity to experience the hope, strength and joy that come from a Make-A-Wish wish.
  • A recent research project reports that Make-A-Wish wishes have a significant positive impact on the health and wellbeing of wish children. 97% of parents surveyed observed a 'noticeable improvement' in their child's mental and emotional health following the granting of their wish and said physical health improved discernibly in as many as 75% of cases.
  • Make-A-Wish receives no ongoing government funding and is critically reliant on the generous support of individuals and organisations.

An example of a recently granted wish

At only four years of age, Katie was diagnosed with leukaemia. She was immediately admitted to hospital and treatment began, including Chemotherapy which would continue for a further two years. Throughout her battle, Katie held on to the hope she may have her cherished wish to see dolphins and ride a rollercoaster granted if she became well enough. This provided Katie with the motivation to fight her illness and kept her positive during the painful treatment. Katie's wish was eventually granted and she had the best time of her life. The wish provided the perfect escape Katie and her family had been dreaming of and after the experience, she went into remission.

Katie's Make-A-Wish wish was just the beginning of a positive new chapter for the family.

Throughout our relationship with Make-A-Wish, we are encouraging our affiliated Clubs and members to interact with the 56 Nationwide Volunteer Branches to promote the awareness of their cause and increase fundraising within our communities. The ABF looks forward to working in partnership with Make-A-Wish® Australia to help achieve their aim, and they would like to take this opportunity to thank us for our support.

Stay tuned for updates on fundraising achievements, photos and feedback from around the country.

For further information regarding Make-A-Wish® Australia, please call 1800 032 260 or visit www.makeawish.org.au

Home