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ABF Marketing Sub-Committee
Mission and Goals
The ABF Marketing Sub-Committee had its inaugural meeting on 22 January 2011. Its mission and goals for 2011, as endorsed by the ABF Management Committee in March 2011, are outlined below.
Mission:
To make a valuable contribution to the community by promoting membership and involvement with the Australian Bridge Federation Inc (through its State and Territory affiliates).
Goals:
- Increase ABF membership
- Initiate a research program to enable improvement in marketing activities with initial priority given to building on the ABF's understanding of both existing and potential members
- Initiate an ABF brand management program
- Increase the playing frequency of existing members in ABF events
- Obtain maximum value for the ABF's annual investment in marketing.
Composition
The ABF Marketing Sub-Committee is comprised of five members and it is envisaged that approximately 4-5 meetings will be held annually.
Membership is made up as follows:
| 1. | Allison Stralow | Chair and ABF Management Committee Liaison Officer |
| 2. | Sandra Mulcahy | Secretariat and ABF National Marketing Coordinator |
| 3. | Joan Butts | ABF National Teaching Coordinator |
| 4. | Charles Page | ABF Finance Committee Member |
| 5. | Andrew Richman | ABF Newsletter Committee Chair |
