Q. How long does it take to make a first impression?
A. 7 - 17 seconds!
A person's first impression 'sets the stage' for the rest of their experience with your Club.
When you meet someone face-to-face, 93% of how you are judged is based on non-verbal data - ie your appearance and your body language. Only 7% is influenced by the words that you speak.
When their first encounter is over the phone, 70% of how you are perceived is based on your tone of voice and 30% on your words.
Great first impressions don't happen by accident. We all need to be vigilant in creating the kind of impression which will help to grow our sport in Australia.
Place yourself in the shoes of a potential member interacting with your Club for the first time. Will they be conscious that your Club is friendly, fun and professionally run?
The value of creating the right image for your Club cannot be understated!