Marketing

ABF Marketing

The overall mission for the ABF Marketing Stream is to make a valuable contribution to the wellbeing of the Australian community by promoting membership and involvement with the Australian Bridge Federation Inc (through its State and Territory affiliates).

The goals are to:

1. Increase ABF membership
2. Obtain maximum value for the ABF’s annual investment in marketing
3. Increase the playing frequency of existing ABF members
4. Improve brand management; and
5. Undertake research to enable continuous improvement in marketing activities.