NSW's Peninsula Bridge Club recently placed this advertisement in their local newspaper.
The 'hooks' used in the advertisement are consistent with ABF research which shows that the three main reasons people play bridge are to:
- challenge themself (mental activity)
- meet new friends; and
- have FUN.
The ABF provides templates to assist clubs with their advertising. To check out what is available (to either use or just to give you some ideas) click here and look at item 9. You will need to save the advertisements in your documents file and view in print layout or print.
Also available (see items 6, 7, 16 or 17) are promotional posters which can be placed in community centres, doctor surgeries or on notice boards etc. Just attach beginner lesson dates and contact details for your specific club.