Have you reached out to your lapsed members?
The majority of organisations begin their renewal effort two to three months prior to expiration. About 1/3rd of organisations end their renewal efforts 2-3 months after expiration.
To follow-up lapsed members you could consider the following communication channels:
- email to member
- snail mail
- telephone call
- peer member contact; or
Research reveals that email and phone calls are the most effective means to generate renewals.
If people choose not to renew their membership you should find out why. There may be something you can do to 'fix' any problem, eg find them a partner, address poor behaviour issues etc.