Overview:
The ABF has developed some templates and materials to support clubs in targeting lapsed Bridge players to get them to return to play Bridge.

Please watch the following on-demand webinar for an introduction and overview for how you can utilise the Toolkit for your club:

ABF Lapsed Player Toolkit Assets, Templates & Materials

1. ABF Lapsed Player Toolkit Guide
    
   (IMPORTANT: Please read prior to utilising campaign materials)
2. Lapsed Player Win Back Process
3. Lapsed Player Follow Up Tips
4. Lapsed Player Data Collection Sheet
5. Win Back Matrix

 
Phone Call Campaign Process

6. Initial Phone Call Script
7. Phone Call Follow Up Email Template
8. Follow Up Call Script

 
Email Campaign Process

9. Initial Lapsed Player Email
10. Second Email Follow Up Template

 
Other Supporting Campaign Materials

11. Ways to Play Bridge Flyer Template
12. Partner Seeking Social Media & Communications Templates
13. Car Pool Buddy / Driver Seeking Communications Templates
14. ABF Please Be Considerate Poster

Download all Materials