ABF Strategic Review 2019-2022

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ABF Strategic Review 2019-2022

PDF File ABF Strategic Review 2019-2022

This detailed strategic review outlines the key strategies and objectives of the ABF and reflects our ongoing commitment to the Australian bridge playing community. 

Relationship building with members is a key strategy in the plan as satisfied members are more likely to retain their membership and recommend bridge to others. The key focus areas include significant levels of investment in:

  • Technology to develop and secure our basic systems that clubs need to operate efficiently)
  • Marketing and teaching to drive membership satisfaction and growth 
  • Improving directing training and development
  • International team performance and youth bridge. 

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