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ABF National Marketing Officer

The ABF Management Committee appointed Sandra Mulcahy as the ABF National Marketing Officer effective from 1 January 2011. This position will work closely with the Marketing Liaison Officer (the principal liaison between the ABF and its various sub-committees).

The main responsibilities and duties of the position include:

  • monitoring the use of ABF Marketing Grants allocated annually to the States and Territories
  • managing the development and delivery of specific marketing campaigns
  • promotion and marketing of the ABF in the wider community
  • promotion of ABF events; and
  • supporting or producing development and educational programs, lessons, material, publications or other aids designed to encourage participation in the game.

The ABF National Marketing Officer can be contacted at marketing@abf.com.au or on 0417 920 816.