Home > Marketing > ABF National Marketing Officer

ABF National Marketing Officer

The ABF Management Committee appointed Peter Cox as the ABF Head of Marketing effective from 1 November 2017.

The main responsibilities and duties of the position include:

  • discussing, developing and implementing a National Marketing Plan 2018-2020
  • managing the development and delivery of specific marketing campaigns to promote
    • bridge and the ABF in the wider community
    • ABF and national licensed events
    • increase club memberships
    • bridge to potential younger players
    • the use of the latest technologies by clubs and events to improve the player experience
  • working with Tournament Organisers and coordinators responsible for teaching and directing to continue to develop modern and innovative programs
  • encouraging greater participation in the game at all levels.

The ABF Head of Marketing can be contacted at marketing@abf.com.au or SMS 0413676326